Agriculture
produces raw material to support various agro based industries and subsidiary
industries including dairy, textile, food and pharmaceuticals. Agriculture
activities are to be made more competitive with the input of modern
technologies and value additions. It is in this context that agriculture has to
be understood as an agribusiness activity. Agriculture business has become well
accepted term worldwide. Today
even most farm families use purchased food and fiber products rather than doing
the processing themselves. The farms that meet the consumers demand for greater
processing and convenience also constitute a major part of agribusiness and are
referred to as the processing manufacturing sector.
Concept of Agribusiness and Management
- Scope and Importance of Agribusiness
- Characteristics of Agribusiness
- Nature of successful agribusiness
- Objectives of Agribusiness
- The Concept of Management
- Managerial Economics and commerce
- Management – Nature, types, tasks and responsibilities
AGRIBUSINESS :
Agriculture produces raw material
to support various agro based industries and subsidiary industries including
dairy, textile, food and pharmaceuticals. Agriculture activities are to be made
more competitive with the input of modern technologies and value additions. It
is in this context that agriculture has to be understood as an agribusiness
activity. Agriculture business has become well accepted term worldwide. It is apparent that the
definition of agriculture had to be expanded to include more than production. Input sector, Production , Processing &
manufacturing : Farmers rely on the
input industries to provide the products and service they need to produce agricultural
commodities and processing.
AGRIBUSINESS MANAGEMENT
:
Agribusiness
defined by the many authors and researchers for understanding this some
definition are given below:
John H Davis
described agribusiness as “All the activities concerned with agriculture”.
These activities include farming, management, financing, processing, marketing,
etc.
John Davis and
Ray Goldberg (1957) defined agribusiness as “The sum total of all operations
involved in the manufacture and distribution of farm supplies, production
operations on the farm and the storage, processing & distribution of farm
commodities and items made from them.”
Agricultural
economists defined agribusiness as “All business enterprises that buy from or
sell to farmers. The transaction may involve a product, a commodity or a
service and encompasses/ contains items such as
- Productive goods/services: feed, seed, fertilizers, equipment, energy, machinery, etc,
- Agricultural Commodities : e.g. food and fibre
- Facilitative Services : e.g. credit insurance, marketing, storage, processing, transportation, packaging, distributions, etc.
Six Principles
of Creating Good Working Climate for Agribusiness
- Setting a good example
- Conscientiousness (sense of right or wrong) seeking participation
- Be- goals- and results- centered
- Giving credit and blame as needed: Credit in public, blame in private
- Fairness, consistency and honesty
- Inspiring confidence and giving encouragement.
